Well, of course this project is about black masculinity treating the emotional complexities of black men to humanize them on screen. So it is only logical that the first audience of this project is the black community.
I believe that any community has their own codes. Of course today, it seems like everything is inter- and I feel like it's very true. However when you look up for numbers for example how a ethnicity is going to use social media, you can actually find it. So I started looking for numbers to explain objectively why the black audience was in need of this kind of project. But when you actually just turn on your tv, go to the movies you understand clearly why black men need projects like this. That is why I am happy when I turn on the tv and go to the movies and there is another story than the thug who is trying the make a living with 2 baby mamas.
How:
Promoting the serie: basic promotion through different youtube channels and instagram accounts that sympathetic to the cause. There are actually so many channels for black culture, black series, black music even black businesses - also promoting the serie on an institutional level would be interesting - reaching out the government level organisations is something I am looking at. I know couple of them in france but I still need to do my homework on the subject for England, and specially London
Building an online community: engaging means interacting directly with the black community on social media via ‘black twitter’, instagram live and streaming chat - I believe that this is actually the easiest thing to do for the serie because it is basically talking to people. The challenge is of course in 'retaining customers' but if they feel like they are being heard, and have a space when they can share ideas for the next seasons for example (ex: game of thrones), discuss and laugh about the scenes, I think a beautiful online community would rise.
Organising aftershows: it would be a 10 minute talk with crew members discussing on the on-screen episode to give more insight. I had this idea with watching a aftershow of an HBO serie called insecure ! they talk about the emotions of the character, the cinematography - explain some stuff - for the futuristic show westworld, they are doing also some kind of documentary format aftershow - interviewing the screenwriter, director of the episode, analysing some scenes and or even the editing part of them
